PEPSICO
PepsiCo was my client for over 7 years at Cave76 Productions. For the first 3, I was a contract editor for their internal production studios, dealing with internal comms projects, like talking heads, events and town halls. This is where I discovered a more dynamic, vibrant, and creative approach to production.
Over time I started to produce and direct for them. I became very effective at channeling their brand voice across a variety of departments, on both internal and externally facing projects. Sadly a lot of my best work is internal only.
I still maintain great relationships with the people I met there!
recruitment campaign
This was a multi-deliverable external facing HR campaign, aimed at recruiting finance workers and showcasing some of the perks of working for PepsiCo. We shot on site in Chicago IL, Plano TX, and Purchase NY, and also on greenscreen.
At the height of the pandemic, we were tasked with creating this heartfelt message from the former CEO of PBNA, Kirk Tanner to their front line employees. The challenge was not being able to shoot any new material, and relying only on stock broll and existing PepsiCo stuff to get the job done. Kirk made it easy for us, by being a super straightforward and down to earth leader.
tribute to Frontline
This series featured several videos, showcasing the partnership between PepsiCo and Food for Good, where PepsiCo donates to afterschool meal programs and things of that nature. Done within the internal PepsiCo studio, we collaborated with their inhouse producers on the post side of things.
food for good
This series featured several videos, showcasing PepsiCo’s commitment to Service Members, Veterans and their families. In partnership with Rolling Remembrance and Children of Fallen Patriots, we follow PepsiCo employees on a cross country flag relay. Done within the internal PepsiCo studio, we collaborated with their inhouse producers on the post side of things.
Rolling Remembrance
Say what you want about large corporations, but PepsiCo takes environmntal issues seriously. This video features the partnership between PepsiCo and The Nature Conservancy, as it works to repairs rivers in the West Coast of the Unites States. Done within the internal PepsiCo studio, we collaborated with their inhouse producers on the post side of things.