wikimedia
I co-wrote, produced and directed two animated projects for Wikimedia.
The first was a simple tool feature explainer and the second a much more complex cell animation for a campaign called The Block Effect.
It was very rewarding to work on a cause I personally believe in and for a tool I use every day. Also to be able to tell an intense narrative creatively and optimistically was challenging and fun.
The block effect
In 2022 after a certain country invaded another, the team at Wikimedia were concerned their platform might be blocked by the invader country. Pre-emptying that, they started work a just-in-case brief for an ad campaign called “The Block Effect”. We were called in and quickly got to work on this piece. We scripted, storyboarded and animated it in only a few short weeks.
Thankfully however, the threat never materialized and the campaign never aired, but the work of our very talented animator Takko V Bassi remains!
Wikipedia Preview
The team behind the Wikipedia Preview widget needed an animation to showcase the tool, and we were happy to oblige. Illustrated by Takko V Bassi and animated by Mark Beninati, this was a fun experiment on how to make something generally not exciting, vibrant and fun!